{"id":6,"date":"2020-10-09T08:51:31","date_gmt":"2020-10-09T08:51:31","guid":{"rendered":"https:\/\/qi21.qodeinteractive.com\/?page_id=6"},"modified":"2026-10-23T21:29:51","modified_gmt":"2026-10-23T21:29:51","slug":"main-home","status":"publish","type":"page","link":"https:\/\/tglconsulting.io\/en_gb\/","title":{"rendered":"Home"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6\" class=\"elementor elementor-6\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69f0bfe e-flex e-con-boxed qodef-elementor-content-no qodef-sticky-column--no e-con e-parent\" data-id=\"69f0bfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-191fd42 e-flex e-con-boxed qodef-elementor-content-no qodef-sticky-column--no e-con e-parent\" data-id=\"191fd42\" data-element_type=\"container\" 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h2{font-size:clamp(38px,4vw,60px);line-height:1.05;color:#fff;letter-spacing:-.04em}.tgl-about-copy p{font-size:18px;line-height:1.7}.tgl-about .tgl-link{color:#fff!important}.tgl-cta{text-align:center;background:var(--gold);padding:90px 24px;color:#fff}.tgl-cta h2{font-size:clamp(42px,5vw,70px);color:#fff;letter-spacing:-.04em;margin-bottom:18px}.tgl-cta p{font-size:19px;max-width:700px;margin:0 auto 30px;line-height:1.6}.tgl-btn.white{background:#fff;color:var(--navy)!important}\n@media(max-width:800px){.tgl-section{padding:60px 0}.tgl-wrap{width:min(100% - 32px,1180px)}.tgl-hero{min-height:80vh;padding:130px 0 75px}.tgl-hero h1{font-size:42px;line-height:1.05}.tgl-hero .lede{font-size:18px}.tgl-proof-grid,.tgl-services,.tgl-audiences,.tgl-results,.tgl-cases,.tgl-questions,.tgl-test-grid,.tgl-split,.tgl-scorecard,.tgl-about{grid-template-columns:1fr}.tgl-proof-item{border-right:0;border-bottom:1px solid rgba(255,255,255,.18);padding:26px 20px}.tgl-proof strong{font-size:40px}.tgl-proof span{font-size:16px}.tgl-split{gap:28px}.tgl-scorecard-copy,.tgl-about-copy{padding:72px 24px}.tgl-scorecard-visual{padding:40px 24px}.tgl-photo img{min-height:360px}.tgl-cta{padding:70px 20px}.tgl-cta h2{font-size:40px}.tgl-services,.tgl-audiences,.tgl-results,.tgl-cases,.tgl-questions{margin-top:34px}}\n<\/style>\n<div id=\"tgl-home\">\n<section class=\"tgl-hero\"><div class=\"tgl-wrap tgl-hero-inner\"><p class=\"tgl-kicker\" style=\"color:#fff\">Healthcare commercialization &amp; operational leadership<\/p><h1>A strong product is <span class=\"tgl-gold\">only the beginning.<\/span><\/h1><p class=\"lede\">TGL helps early stage healthcare and regulated market companies answer the commercial \u201cnow what?\u201d after the idea, MVP or early traction.<\/p><div class=\"tgl-actions\"><a class=\"tgl-btn\" href=\"https:\/\/calendly.com\/chris-franckhauser\/30-minute-meeting\">Talk through your next move \u2197<\/a><a class=\"tgl-link\" href=\"\/en_gb\/services\/\">See how we help \u2193<\/a><\/div><\/div><\/section>\n<section class=\"tgl-proof\"><div class=\"tgl-wrap tgl-proof-grid\"><div class=\"tgl-proof-item\"><strong>20+<\/strong><span>years across healthcare and technology<\/span><\/div><div class=\"tgl-proof-item\"><strong>0\u21921<\/strong><span>strategy through commercial execution<\/span><\/div><div class=\"tgl-proof-item\"><strong>US<\/strong><span>market entry for regulated companies<\/span><\/div><\/div><\/section>\n<section class=\"tgl-section tgl-soft\"><div class=\"tgl-wrap\"><p class=\"tgl-kicker\">How we help<\/p><div class=\"tgl-centered\"><h2>Commercial strategy built for the real world.<\/h2><\/div><div class=\"tgl-services\"><div class=\"tgl-service\"><span class=\"tgl-num\">01<\/span><h3>Market & customer insight<\/h3><p>Find the right market, buyer and problem before investing heavily in selling.<\/p><\/div><div class=\"tgl-service\"><span class=\"tgl-num\">02<\/span><h3>Positioning & messaging<\/h3><p>Turn a complex offering into a story buyers, partners and investors understand.<\/p><\/div><div class=\"tgl-service\"><span class=\"tgl-num\">03<\/span><h3>Pricing & packaging<\/h3><p>Build an offer around customer value, buying behavior and healthcare economics.<\/p><\/div><div class=\"tgl-service\"><span class=\"tgl-num\">04<\/span><h3>Commercial model & GTM<\/h3><p>Define where to play, how to win and the motion connecting strategy to revenue.<\/p><\/div><div class=\"tgl-service\"><span class=\"tgl-num\">05<\/span><h3>Operations<\/h3><p>Strengthen planning, processes and team accountability so the business can deliver consistently as it grows.<\/p><\/div><div class=\"tgl-service\"><span class=\"tgl-num\">06<\/span><h3>Market entry & growth<\/h3><p>Enter the U.S. market, expand into new segments or sharpen the path after launch.<\/p><\/div><\/div><\/div><\/section>\n<section class=\"tgl-section tgl-dark\"><div class=\"tgl-wrap\"><p class=\"tgl-kicker\">The decisions behind growth<\/p><div class=\"tgl-centered\"><h2>Can your team answer these the same way?<\/h2><\/div><div class=\"tgl-questions\"><div class=\"tgl-question\"><h3>Who owns the problem and the budget?<\/h3><p>Separate users, champions, decision-makers and economic buyers before building the motion.<\/p><\/div><div class=\"tgl-question\"><h3>What turns a pilot into paid adoption?<\/h3><p>Define success measures, decision ownership, commercial terms and the event that moves the work forward.<\/p><\/div><div class=\"tgl-question\"><h3>What is repeatable before hiring sales?<\/h3><p>Pressure-test who buys, why they move and which founder knowledge must become a process.<\/p><\/div><\/div><\/div><\/section>\n<section class=\"tgl-section\"><div class=\"tgl-wrap\"><p class=\"tgl-kicker\">Selected healthcare work<\/p><div class=\"tgl-centered\"><h2>Commercial decisions that move the business forward.<\/h2><\/div><div class=\"tgl-cases\"><div class=\"tgl-case\"><h3>MedTech commercialization foundation<\/h3><p>Sharpened the ICP, buyer narrative, positioning and customer-validation plan for a technical founder without a clear path to market.<\/p><\/div><div class=\"tgl-case\"><h3>U.S. market entry<\/h3><p>Helped international healthcare teams navigate customer selection, reimbursement, regulation and competitive positioning with executable market-entry roadmaps.<\/p><\/div><div class=\"tgl-case\"><h3>Healthcare intelligence platform<\/h3><p>Built a 90-day commercial foundation spanning market intelligence, ICP segmentation, messaging, buyer journeys, validation and market presence.<\/p><\/div><\/div><\/div><\/section>\n<section class=\"tgl-scorecard\"><div class=\"tgl-scorecard-copy\"><p class=\"tgl-kicker\">Featured resource<\/p><h2>How ready are you to commercialize?<\/h2><p>Use the Commercial Readiness Scorecard to find the weakest link, separate evidence from assumptions and align the team on what needs attention next.<\/p><a class=\"tgl-btn\" href=\"\/en_gb\/commercial-readiness-scorecard\/\">Get the scorecard \u2192<\/a><\/div><div class=\"tgl-scorecard-visual\"><img decoding=\"async\" src=\"https:\/\/tglconsulting.io\/wp-content\/uploads\/2026\/09\/TGL-Consulting-Commercial-Readinesss-Scorecard.png\" alt=\"TGL Commercial Readiness Scorecard preview\"><\/div><\/section>\n<section class=\"tgl-testimonials\"><div class=\"tgl-wrap\"><p class=\"tgl-kicker\">What clients say<\/p><div class=\"tgl-test-grid\"><div class=\"tgl-test\"><blockquote>\u201cChris helped me sharpen positioning, tighten the ICP and buyer narrative, and think more clearly about how to structure a repeatable GTM motion.\u201d<\/blockquote><cite>MedTech founder<\/cite><\/div><div class=\"tgl-test\"><blockquote>\u201cHis insights were invaluable in helping international companies navigate the U.S. healthcare landscape.\u201d<\/blockquote><cite>U.S. partner, international healthcare venture platform<\/cite><\/div><\/div><\/div><\/section>\n<section class=\"tgl-about\"><div class=\"tgl-photo\"><img decoding=\"async\" src=\"https:\/\/tglconsulting.io\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-18-2026-at-11_46_50-AM.png\" alt=\"Chris Franckhauser, Founder and Principal of TGL Consulting\"><\/div><div class=\"tgl-about-copy\"><p class=\"tgl-kicker\">Experience across the commercial journey<\/p><h2>Senior thinking, directly in the work.<\/h2><p>Our experience spans more than 20 years across healthcare, medical technology and technology-enabled services, including strategy, commercialization, product leadership, marketing, operations and revenue operations.<\/p><p>We help early-stage healthcare companies build the commercial and operating foundation needed to move from early traction to repeatable growth.<\/p><p>Every engagement is led directly by Chris, combining the perspective of global healthcare organizations with the speed and practicality required by founder-led teams.<\/p><a class=\"tgl-link\" href=\"\/en_gb\/about-us\/\">About TGL \u2192<\/a><\/div><\/section>\n<section class=\"tgl-cta\"><p class=\"tgl-kicker\" style=\"color:#fff\">Where are you stuck?<\/p><h2>Let\u2019s figure out what comes next.<\/h2><p>Bring the commercial decision in front of you. We will work through the situation, not a generic framework.<\/p><a class=\"tgl-btn white\" href=\"https:\/\/calendly.com\/chris-franckhauser\/30-minute-meeting\">Start a conversation \u2197<\/a><\/section>\n<\/div>  \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Healthcare commercialization &amp; operational leadership A strong product is only the beginning. TGL helps early stage healthcare and regulated market companies answer the commercial \u201cnow what?\u201d after the idea, MVP or early traction. Talk through your next move \u2197See how we help \u2193 20+years across healthcare and technology0\u21921strategy through commercial executionUSmarket entry for regulated companies [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1800,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"qi-full-width.php","meta":{"footnotes":""},"class_list":["post-6","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Healthcare Commercialization &amp; GTM | TGL Consulting<\/title>\n<meta name=\"description\" content=\"TGL Consulting helps MedTech, Digital Health and regulated market companies build commercialization, US market entry and repeatable GTM systems.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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