Healthcare commercialization & operational leadership

A strong product is only the beginning.

TGL helps early stage healthcare and regulated market companies answer the commercial “now what?” after the idea, MVP or early traction.

20+years across healthcare and technology
0→1strategy through commercial execution
USmarket entry for regulated companies

How we help

Commercial strategy built for the real world.

01

Market & customer insight

Find the right market, buyer and problem before investing heavily in selling.

02

Positioning & messaging

Turn a complex offering into a story buyers, partners and investors understand.

03

Pricing & packaging

Build an offer around customer value, buying behavior and healthcare economics.

04

Commercial model & GTM

Define where to play, how to win and the motion connecting strategy to revenue.

05

Operations

Strengthen planning, processes and team accountability so the business can deliver consistently as it grows.

06

Market entry & growth

Enter the U.S. market, expand into new segments or sharpen the path after launch.

The decisions behind growth

Can your team answer these the same way?

Who owns the problem and the budget?

Separate users, champions, decision-makers and economic buyers before building the motion.

What turns a pilot into paid adoption?

Define success measures, decision ownership, commercial terms and the event that moves the work forward.

What is repeatable before hiring sales?

Pressure-test who buys, why they move and which founder knowledge must become a process.

Selected healthcare work

Commercial decisions that move the business forward.

MedTech commercialization foundation

Sharpened the ICP, buyer narrative, positioning and customer-validation plan for a technical founder without a clear path to market.

U.S. market entry

Helped international healthcare teams navigate customer selection, reimbursement, regulation and competitive positioning with executable market-entry roadmaps.

Healthcare intelligence platform

Built a 90-day commercial foundation spanning market intelligence, ICP segmentation, messaging, buyer journeys, validation and market presence.

Featured resource

How ready are you to commercialize?

Use the Commercial Readiness Scorecard to find the weakest link, separate evidence from assumptions and align the team on what needs attention next.

Get the scorecard →
TGL Commercial Readiness Scorecard preview

What clients say

“Chris helped me sharpen positioning, tighten the ICP and buyer narrative, and think more clearly about how to structure a repeatable GTM motion.”
MedTech founder
“His insights were invaluable in helping international companies navigate the U.S. healthcare landscape.”
U.S. partner, international healthcare venture platform
Chris Franckhauser, Founder and Principal of TGL Consulting

Experience across the commercial journey

Senior thinking, directly in the work.

Our experience spans more than 20 years across healthcare, medical technology and technology-enabled services, including strategy, commercialization, product leadership, marketing, operations and revenue operations.

We help early-stage healthcare companies build the commercial and operating foundation needed to move from early traction to repeatable growth.

Every engagement is led directly by Chris, combining the perspective of global healthcare organizations with the speed and practicality required by founder-led teams.

About TGL →

Where are you stuck?

Let’s figure out what comes next.

Bring the commercial decision in front of you. We will work through the situation, not a generic framework.

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